Global sugar demand is increasing

37 million tons more sugar is expected to be consumed globally in 10 years time due to population growth and changing consumption habits.

Imagine a train loaded up with this quantity ...

It would have a length of >19,000 km, which would be more than the driving distance between Cape Town and the North Cape. In addition to human sugar consumption, sugarbeets can be used as an excellent animal feedstock or for the production of bioenergy and bioplastics. Breeding progress helps to improve the competitiveness of sugarbeet, whether it is beet sugar competing with cane sugar on the world market, or it is sugarbeets competing with other crops as an efficient feedstock.