#ThinkingInGenerations

Thinking in terms of generations means growing together. With high-yielding seed products and extensive knowledge, we support our farmers in utilizing their full potential. This way, we ensure efficient agriculture with lasting success. Today and in the future.

Grandparents, parents, children – all under one roof. Life and work on a farm is usually characterized by family cohesion and traditions that have grown over decades. And by changing times. To meet the agricultural challenges of the future, farmers think in terms of generations rather than quarters. They invest not for the moment, but for the long term – with the aim of continuing to develop their farms and fields so that they can be passed on to the next generation fit for the future.

A continuous, successful path that connects us as KWS with our farmers: Since 1856, our founding families have managed and developed the company independently and sustainably. It is a matter close to our hearts – and it´s more topical than ever. With our campaign #ThinkingInGenerations, we look behind the scenes of agricultural "multigenerational projects" and show people who fight with heart and passion for an agriculture with future. Young and old – moving forward together.