World of Farming – the KWS Podcast

World of Farming – the KWS Podcast

With the audio podcast format “World of Farming” you can listen in on the world of KWS and agriculture: With our external guests and KWS colleagues, we look at multifaceted topics such as the European Green Deal, digital agriculture and genome editing. Our podcast is available on Spotify, Apple Podcasts, Amazon music/audible, Deezer, Google podcast and here on the website. The podcast is available in German language only.

Current episode

#10 Similar in nature but not in detail – entering the vegetable business

Vegetables are not only healthy, they are also an important part of a sustainable diet. In view of changing eating habits, their economic importance is growing worldwide. Reason enough for KWS to diversify its portfolio and enter the long-term growth market for vegetable seeds: In 2019, the company announced the acquisition of the Dutch breeding company Pop Vriend, the market leader in spinach, and began the long-term, organic development of a new Business Unit with various crops.

How do you develop a new business from scratch? How does vegetable breeding differ from other segments in which KWS is active? And what traits are particularly important to customers along the value chain?

We discuss these and other questions with our experts Simon Walter, Head of Business Unit Vegetables, and Coert Engels, Global Head of Breeding Vegetables.