We let future
fields grow
We let future
fields grow
We let future
fields grow

#ThinkingInGenerations

Thinking in terms of generations means growing together. With high-yielding seed products and extensive knowledge, we support our farmers in utilizing their full potential. This way, we ensure efficient agriculture with lasting success. Today and in the future.

Grandparents, parents, children – all under one roof. Life and work on a farm is usually characterized by family cohesion and traditions that have grown over decades. And by changing times. To meet the agricultural challenges of the future, farmers think in terms of generations rather than quarters. They invest not for the moment, but for the long term – with the aim of continuing to develop their farms and fields so that they can be passed on to the next generation fit for the future.

A continuous, successful path that connects us as KWS with our farmers: Since 1856, our founding families have managed and developed the company independently and sustainably. It is a matter close to our hearts – and it´s more topical than ever. With our campaign #ThinkingInGenerations, we look behind the scenes of agricultural "multigenerational projects" and show people who fight with heart and passion for an agriculture with future. Young and old – moving forward together.

The future is ready!

1 / 9

Knowing what's inside a single grain.
2 / 9

Superman? My field Hero is Dad.
3 / 9

Today´s adventure. Tomorrow´s future.
4 / 9

Influencer over 168 acres of land.
5 / 9

Little heroes of the field. Big dreams for the future.
6 / 9

lifetime achievement meets life´s dream.
7 / 9

Their playing field: 168 hectares large..
8 / 9

The deepest root: family ties.
9 / 9

The deepest root: family ties.

My wish for the future of the family farm is that it will still be run well in the fifth, sifth, and seventh generation.

Cole Vis, USA

Meet more farmers all over the world.

GO TO FARMER PORTRAITS

Future with origin

For more than 160 years, KWS has stood for tradition, common sense and successful plant breeding, but also for cosmopolitanism and international growth. In Klein Wanzleben, in the Magdeburger Börde, the arable farmer Matthias Christian Rabbethge laid the foundation stone in 1856 for a family-run company that is still closely linked to agriculture today.

More KWS history More KWS history

Generational change in several steps

As a seed specialist, KWS is one of the world's leading companies in the seed industry. The two shareholder families Büchting and Oetker underline their personal commitment to the company with Felix Büchting as the seventh generation of the founding family and with Marie Th. Schnell, on the Supervisory Board since 2016 as the successor to her father Arend Oetker.

Press release Press release

KWS offers solutions for the next generations!

With our huge wealth of experience and our extensive knowledge, we help bring about solutions that provide answers to the agricultural challenges of tomorrow. This way, together with coming generations of farmers, we continue to sow the future.

Varieties with future

Our high-yielding seed products and extensive knowledge make us a trusted partner to farmers – and it’s been that way for many generations.

Go to our varieties Go to our varieties

Our digital services

Every generation of farmers is marked by technical progress – our digital service myKWS makes smart farming tangible and supports farmers throughout the year in achieving high yields.

Go to myKWS Go to myKWS

For sustainable fields

The optimum fertile ground for the next generation: With Fit4NEXT, crop rotations can be made even more sustainable and challenges in arable farming mastered more efficiently.

Go to FIT4NEXT Go to FIT4NEXT